Marketing and Advertising

Learn how to plan and execute marketing and web marketing strategies.

• Do you know the difference between advertising and marketing?
• Do you know how to create a coherent marketing strategy for a brand, product or service?
• Is propaganda really the soul of the company, in the era of new media and technologies?
• In the digital age, what has changed in advertising and marketing planning?
• The course on advertising and marketing will help you find the answers to these questions.

You will also learn modern web marketing techniques specific to Internet advertising.

And you will also discover:

• How to promote your product or service.
• How to develop a campaign.
• How to make a planogram.
• What is Marketing in a recession, and more.
• The course was written by specialists with extensive experience in the subject and covers the main techniques used to stimulate the purchase (or use) of products and/or services.